They will love you more
Full Mix Marketing Consultancy Services and Fractional CMO hire, with thirty years experience of delivering brand growth
Full Mix marketing consultancy services
Values Workshops
ESG Score Sheet (level up)
Communications Review
Are your company values just words on your website?
Your company values are the behaviours that set the bar to help you achieve your purpose; the reason you exist. These behaviours shape your culture. They influence your brand engages with all its' audiences. Ambiguous values eat culture for breakfast. Employees struggle to connect with them and customers don't even know what they are.
When values resonate with your audience(s), it dials up the right behaviours at all levels. It can also drive up employee engagement, productivity, customer satisfaction and loyalty.
From exec-level to every employee in your organisation KMB will work with you to (re)define your values, ready to weave into your internal narrative and customer-facing content.
"It's just the way we do things here."
Communications Review
ESG Score Sheet (level up)
Communications Review
The longest time people will spend reading your marketing email is around 10 seconds.
From a trigger email to a full website journey map or customer experience audit, your customers will go through a process of considering;
"Is this worth my time? What's in it for me?"
That is why in the first moments, you must capture and retain their attention.
KMB will analyse your current approach in light of your marketing goals and make clear recommendations with proposed new content, including copy and/or creative. Creating something new or enhancing what you have.
This can be for your full mix of marketing comms on a global scale, or be campaign-specific. The choice is yours.
Start a conversation.
Brand Positioning Audit
ESG Score Sheet (level up)
ESG Score Sheet (level up)
All brands have to 'earn space' in the minds of their target audience.
The personality of a brand can make the right kind of emotional connection with target audiences (including employees) and when done well, the results are the equivalent of falling in love and importantly, starting (and sustaining) a long term relationship.
You might be in need of a brand refresh, or maybe you are pre or post a merger/take over and need to consolidate several brand identities. You want your brand to stand out from your competitors and stay in peoples' minds.
Your brand personality says everything about you. Make stronger emotional connections with your customers from first impressions, to lasting relationships. This can be transformational, whether you are selling sandwiches, or stocks and shares.
They won't forget you.
ESG Score Sheet (level up)
ESG Score Sheet (level up)
ESG Score Sheet (level up)
Effective marketing will improve your ESG score to attract investors and reduce recruitment costs.
Marketing is an integral component of your Environmental, Social and Governance (ESG) strategy. Are you effectively communicating ESG initiatives, making them easy to find in an ESG audit? Do you know what the criteria for an audit is?
To protect and grow brand value, communicate your commitment to ESG through transparent communication.
You will attract investors and more easily access capital at a lower cost by appealing to the sustainable investor segment. You can also win the war on talent, with a great values-based culture.
KMB can review your existing ESG strategy or, if you are new to this road, help you make a plan and make it happen.
Let's start one together.
HR Supercharge
Jargon Buster Service
Jargon Buster Service
HR and Marketing together are your secret weapon to win the war on talent.
Stand out from your competitors and reduce your recruitment costs by attracting the best talent to join you and stay with you. How? By using marketing know-how to engage on a deeper level with two of your most important target audiences: your employees and future employees.
Perhaps your employee survey responses lack lustre or engagement levels are low. Working closely with your HR team, KMB can ensure best possible engagement with new and retained talent over and above your competitors and strengthen the employer-employee connection. Consider your employee benefits and how they are resonating with your staff. If take up is low is it the way they are communicated or the relevance of the benefit itself? Let's transform engagement with a key target audience - your people.
Jargon Buster Service
Jargon Buster Service
Jargon Buster Service
The use of jargon in product content can decrease hedonic value in Product UX. Erm...what?
Jargon is a barrier to understanding that we dislike but sometimes just can't stop ourselves. This is particularly common in financial services and tech industries but could equally apply across all sectors.
Enable your product narrative to "speak human", not finance/tech or anything else. If you want encourage behaviours that take prospects closer to a sale, or motivate customers to stick around and buy more, KMB can help.
This may mean reviewing product support chats, in-app conversations, product launch content or descriptions. Positioning a product well to make a positive emotional connection and drive the behaviours you seek is transformational - when done well.
It also meets one of (the many) needs of the Consumer Duty Act.
Put simply.
Culture Crafting
Jargon Buster Service
Fractional CMO Hire
Your culture impacts sales, profits, morale and staff turnover of your business.
Have you ever been told "the culture is great here, we get free fruit and drinks on Friday!" That is NOT culture! Culture is shared attitudes, behaviours and standards. Day-to-day life working for you and what it feels like. We are all individuals from a diverse society, so this can be a tricky topic. Poor culture leaves people demoralised or demotivated and consequently, far less engaged and productive. So they leave. Or poison others (toxic culture).
Like it or not, you lead by example. The behaviour of the leadership impacts the way others behave. KMB will start there. Together we will engage with everyone who works for you to inspire the behaviour and culture you (all) collectively dream of.
KMB will facilitate this engagement and help you work out a way forward. If your company is not that big, we can start with you.
Fractional CMO Hire
Jargon Buster Service
Fractional CMO Hire
You might be wasting over 50% of your marketing budget.
That's a little harsh as we marketers are savvy folk, however it's all too easy to 'throw an ad at it'. Not all businesses can afford to fund all the marketing activity they are told they need, resource a full marketing mix team. Especially when just starting out!
If your lead gen is 'stuck' in the pipeline, you may benefit from a strategy refresh which results in a marketing plan blueprint that is achievable for your business model. This be as simple or complex as you wish. But it will be effective .
Perhaps you need help to get off the ground, without it costing the earth.
Work with a CMO with over 30 years experience to accelerate your growth in your first year. KMB will give you a head start that is easy to follow, measurable and unique to you. The results are appealing to investors who want reassurance and quick results.
Don't we all.