Brand marketing strategy, marketing campaign management

 Experienced Chief Marketing Officer with Exec leadership roles in the financial services and fintech sectors responsible for brand marketing strategy, marketing campaign creation and delivery and product UX. It's just me  (and my network of subject matter experts) but this means less overheads and best possible value for you. Even if your brief is as simple as 'help me with marketing my product!' -  I can work with you behind the scenes or right up front. I am an accomplished public speaker and can host a workshop that will not only keep you awake but will leave people energised and dare I say it....much better for coming along? 

Accomplished creator of compliant financial customer value propositions and marketing campaign strategies in heavily regulated industries. Just because it has to be compliant, does not mean it cannot be cool. Does anyone even say cool anymore? The Head of Compliance will appreciate this

Creator of multiple successful launches and value propositions as vehicles of brand marketing strategy that deliver exceptional results, across the full marketing mix· Created and launched B2B and B2C marketing campaign activity for Top 100 Fintechs resulting in award-winning financial wellbeing/advice propositions on a global level

 Secured multiple series C investment rounds with improved customer acquisition metrics and marketing performance YOY in both UK and US markets - courtesy of transformational 'new product to new market' brand marketing strategy creation and execution

 Managing Director for the first regulated (and award winning) digital financial adviser and customer value proposition from brand concept to CRM journey mapping· 

Creator of award winning customer journeys and web/product UX design based on a 'speak human not jargon' ethos to remove  improve emotional connections with diverse audiences ·   

 Experienced in repositioning multiple brands wishing to establish stronger connections with prospects/existing customers and transform growth metrics · 

Director in a FTSE350 consultancy, leading digital transformation of marketing comms for major FS brands, including the creation and set-up of an onsite studio and design and delivery of all Trigger Comms· 

 Strategic leadership of the creation, development and positioning of financial wellbeing solutions in both UK and US markets. Particular experience with social impact organisations, B-Corps and charities. Fully conversant with ESG scoring methodology and how marketing can help level up an organisations ESG score, working closely with HR teams

 Leadership of £200m+ client portfolios and launch of FS global brands with key partners. Also led start-ups with little cash and big ideas. Great results are great results. 

 I have a Masters Degree in Strategic Marketing and specialise in digital transformation. I achieved  this recently as my original post-grad marketing diploma was in the time before social media. I have worked in marketing all my life and the digital transformation of the marketing world has had huge impact on the way we connect with people. I keep learning before I have to let my children show me how to work my smart TV.