{"version":"https://jsonfeed.org/version/1","title":"Kiss My Brand","home_page_url":"https://kiss-my-brand.com","description":"Kiss My Brand","author":{"name":"Kiss My Brand"},"items":[{"id":"https://kiss-my-brand.com/f/dear-daughter-the-world-of-work-is-changing","html_content":"

I have a 14 year old son and a 12-year-old daughter. And like every parent of kids on the edge of adolescence, I find myself watching the world they are about to walk into and thinking: is it ready for them?

","url":"https://kiss-my-brand.com/f/dear-daughter-the-world-of-work-is-changing","title":"Dear Daughter: The World of Work Is Changing. ","summary":"I have a 14 year old son and a 12-year-old daughter. And like every parent of kids on the edge of adolescence, I find myself watching the world they are about to walk into and thinking: is it ready for them?","date_modified":"2026-05-08T16:40:02Z"},{"id":"https://kiss-my-brand.com/f/the-big-four-marketing-requests","html_content":"

Do you know that saying about chefs never cook at home? That's me with my case studies. Whilst I've been busy helping clients launch products, craft white papers, and build marketing strategies from scratch, my own conte...

","url":"https://kiss-my-brand.com/f/the-big-four-marketing-requests","title":"The Big Four Marketing Requests","summary":"Do you know that saying about chefs never cook at home? That's me with my case studies. Whilst I've been busy helping clients launch products, craft white papers, and build marketing strategies from scratch, my own conte...","date_modified":"2026-02-04T13:55:38Z"},{"id":"https://kiss-my-brand.com/f/why-ai-makes-human-marketers-more-valuable-not-less","html_content":"

Picture this: It's 11pm on a Tuesday. Your marketing manager is still at her desk, manually pulling performance data from five different platforms, building a presentation for tomorrow's executive meeting. She spent the ...

","url":"https://kiss-my-brand.com/f/why-ai-makes-human-marketers-more-valuable-not-less","title":"Why AI makes human marketers more valuable, not less. ","summary":"Picture this: It's 11pm on a Tuesday. Your marketing manager is still at her desk, manually pulling performance data from five different platforms, building a presentation for tomorrow's executive meeting. She spent the ...","date_modified":"2025-09-30T12:53:22Z"},{"id":"https://kiss-my-brand.com/f/channel-your-marketing-love-machine-to-generate-more-mqls","html_content":"

What channel should you invest in? The engine is as vital as the fuel. Love both.

","url":"https://kiss-my-brand.com/f/channel-your-marketing-love-machine-to-generate-more-mqls","title":"Channel your marketing love machine to generate more MQLs","summary":"What channel should you invest in? The engine is as vital as the fuel. Love both.","date_modified":"2025-05-19T13:26:45Z"},{"id":"https://kiss-my-brand.com/f/the-value-of-values-and-what-to-do-with-them","html_content":"

In 2025, in certain parts of the world, you get fired for your focus on diversity, equity and inclusion, when a new leader comes to power. In this same part of the world, the stated values of the organisation these ex-em...

","url":"https://kiss-my-brand.com/f/the-value-of-values-and-what-to-do-with-them","title":"The Value of Values and what to do with them","summary":"In 2025, in certain parts of the world, you get fired for your focus on diversity, equity and inclusion, when a new leader comes to power. In this same part of the world, the stated values of the organisation these ex-em...","date_modified":"2025-01-29T07:57:16Z"},{"id":"https://kiss-my-brand.com/f/top-ten-tips-for-lead-gen-emails-to-make-you-smile-not-cringe","html_content":"

Do companies still use email for lead gen? Yes they do. Email is still the preferred lead gen tool for SMEs in the UK for reach, nurturing, relationship building, content sharing and sales conversion. If you are a B2B co...

","url":"https://kiss-my-brand.com/f/top-ten-tips-for-lead-gen-emails-to-make-you-smile-not-cringe","title":"Top Ten Tips for lead gen emails to make you smile (not cringe)","summary":"Do companies still use email for lead gen? Yes they do. Email is still the preferred lead gen tool for SMEs in the UK for reach, nurturing, relationship building, content sharing and sales conversion. If you are a B2B co...","date_modified":"2024-11-06T13:16:25Z"},{"id":"https://kiss-my-brand.com/f/does-your-personal-brand-need-a-re-fresh-make-it-work-for-you","html_content":"

I have been working with several clients over the last few months who felt 'stuck'. Very different backgrounds, but a common viewpoint on what they need to do at work in order to fulfil their potential;

","url":"https://kiss-my-brand.com/f/does-your-personal-brand-need-a-re-fresh-make-it-work-for-you","title":"Does your personal brand need a refresh? Make it work for you.","summary":"I have been working with several clients over the last few months who felt 'stuck'. Very different backgrounds, but a common viewpoint on what they need to do at work in order to fulfil their potential; ","date_modified":"2024-10-23T15:24:25Z"},{"id":"https://kiss-my-brand.com/f/let-it-grow-behaviours-to-encourage-investment-in-your-brand","html_content":"

In the early noughties, at a presentation of the marketing plan to the (100% male) sales team, the sales director told me to not wear my trouser suit. Why? Because, if they got bored, they could look at my legs instead. ...

","url":"https://kiss-my-brand.com/f/let-it-grow-behaviours-to-encourage-investment-in-your-brand","title":"Let it Grow: Behaviours to encourage investment in your brand","summary":"In the early noughties, at a presentation of the marketing plan to the (100% male) sales team, the sales director told me to not wear my trouser suit. Why? Because, if they got bored, they could look at my legs instead. ...","date_modified":"2024-10-11T18:41:20Z"},{"id":"https://kiss-my-brand.com/f/socially-accountable-marketing-what-keeps-you-awake-at-night","html_content":"

Are you all about giving ex-offenders a job or is it enough to pop a recycling bin the break out area...which type of CEO are you?

","url":"https://kiss-my-brand.com/f/socially-accountable-marketing-what-keeps-you-awake-at-night","title":"Socially Accountable Marketing. What keeps you awake at night?","summary":"Are you all about giving ex-offenders a job or is it enough to pop a recycling bin the break out area...which type of CEO are you?","date_modified":"2024-10-11T17:14:32Z"},{"id":"https://kiss-my-brand.com/f/how-ai-can-get-you-more-leads---its-time-to-get-saucy","html_content":"

Of all areas of your business, marketing has perhaps the most to gain from artificial intelligence (AI) to accelerate lead generation and conversion. Marketing’s core activities; understanding customer needs, matching th...

","url":"https://kiss-my-brand.com/f/how-ai-can-get-you-more-leads---its-time-to-get-saucy","title":"How AI can get you more leads - it's time to get saucy","summary":"Of all areas of your business, marketing has perhaps the most to gain from artificial intelligence (AI) to accelerate lead generation and conversion. Marketing’s core activities; understanding customer needs, matching th...","date_modified":"2024-09-11T16:31:44Z"},{"id":"https://kiss-my-brand.com/f/love-app-tually","html_content":"

Make your in-app chats deliver on your marketing promises.

","url":"https://kiss-my-brand.com/f/love-app-tually","title":"Love App-tually. Drive up active users.","summary":"Make your in-app chats deliver on your marketing promises.","date_modified":"2024-07-11T11:26:31Z"},{"id":"https://kiss-my-brand.com/f/should-a-start-up-hire-a-cmo-and-can-a-frog-become-a-unicorn","html_content":"

According to Bill Gross, founder of Idealab, the five key factors influencing startups’ success are; the idea, team, business model, securing funding and timing. Factors influencing failure include; bad idea, poor produc...

","url":"https://kiss-my-brand.com/f/should-a-start-up-hire-a-cmo-and-can-a-frog-become-a-unicorn","title":"Should a start-up hire a CMO and can a frog become a unicorn? ","summary":"According to Bill Gross, founder of Idealab, the five key factors influencing startups’ success are; the idea, team, business model, securing funding and timing. Factors influencing failure include; bad idea, poor produc...","date_modified":"2024-07-03T13:09:49Z"},{"id":"https://kiss-my-brand.com/f/bring-your-true-self-to-work---in-all-its-beautiful-forms","html_content":"

In the early noughties, at a presentation of the marketing plan to the (100% male) sales team, the sales director told me to not wear my trouser suit. Why? Because, if they got bored, they could look at my legs instead. ...

","url":"https://kiss-my-brand.com/f/bring-your-true-self-to-work---in-all-its-beautiful-forms","title":"Let it grow - behaviours that encourage investment in your brand","summary":"In the early noughties, at a presentation of the marketing plan to the (100% male) sales team, the sales director told me to not wear my trouser suit. Why? Because, if they got bored, they could look at my legs instead. ...","date_modified":"2024-06-27T16:28:57Z"},{"id":"https://kiss-my-brand.com/f/slip-some-serotonin-in-your-employee-engagement","html_content":"

What happens to your employees when the butterflies stop?

","url":"https://kiss-my-brand.com/f/slip-some-serotonin-in-your-employee-engagement","title":"Slip some serotonin into your employee engagement ","summary":"What happens to your employees when the butterflies stop? ","date_modified":"2024-06-21T12:53:39Z"},{"id":"https://kiss-my-brand.com/f/a-sense-of-purpose-is-not-just-for-the-noble","html_content":"

A sense of purpose, not just for the noble

","url":"https://kiss-my-brand.com/f/a-sense-of-purpose-is-not-just-for-the-noble","title":"A sense of Purpose is not just for the noble","summary":"A sense of purpose, not just for the noble","date_modified":"2024-06-11T14:39:51Z"}]}