About Kiss My Brand
Hi,
I'm Liz Basten, CEO and Founder of Kiss My Brand (KMB).
KMB exists so brands can make stronger human connections in a digital world. This accelerates the pace of customer acquisition and growth, delivers stronger client retention and lowers recruitment costs.
I have created the type of consultancy I would have wanted to work with as a CMO or Managing Director, having had wonderful (and not so great) experiences as a client. I come to you from a point of empathy!
Giving your brand some KMB love will transform the employee and customer experience. This is valuable to you in order to grow quicker and deliver the right kind of engagement metrics to secure long term relationships with all those you care about. Plus, get your brand noticed with the right kind of metrics to inspire investment if you are just starting out.
As an accomplished C-Suite leader, my experience spans across major corporations in financial services, tech, manufacturing, and retail industries. I have directed creative agencies and empowered start-ups and scale-ups to not only attain swift growth, but also secure profitable exits. I also work closely with social impact organisations and charities in roles such as CMO, fractional CMO or board adviser (non-exec director) to help them achieve their purpose and improve brand engagement.
My expertise as a digital transformation specialist in marketing ensures a significant connection between your brand and each member of your target audience is achievable at scale, without losing personalised connectivity with all audiences.
I am based in Warwickshire, 55 minutes from central London. I am a mum of two pre-teens, a wife of a long suffering (but very lucky) husband and a dog-mum to a needy, spicy, sausage dog. I am also a mentor for many rising stars in marketing and a passionate advocate for increasing the number of women in leadership roles around the world. There is room for all of us!
Purpose
KMB exists so brands can make stronger human connections in a digital world to accelerate growth and inspire loyalty
Values
Love at first sight
From our first moments, KMB will become a great part of your team
Soulmates for everyone
KMB creates stronger connections between brands and every individual
Don't tell me, show me
KMB love the journey, but it's all about the results!
Keep it fresh
Complacency is never an option. KMB is in it, to (help you) be more successful
The Process
Results-driven. Clients have a clear picture of deliverables, when work will be delivered and how much it will cost, with an agreed day-rate project fee. No hidden costs. There are three phases:
- Discovery - Getting to know eachother
- Develop and Deliver - Clear timelines, milestones and regular updates
- Date Night - Results, recommendations and the way forward
Results
My clients have seen significant uplift in employee engagement, new customer acquisition and customer retention. Brands have launched, repositioned and refreshed. But don't just take my word for it:
"Working with Liz has upped my game - I can see the art of the possible and how to achieve it. Our lead generation figures are rising and our website is transformed. Thanks Liz!"
Chief Customer Officer, Top 100 Fintech